Have you ever wanted to become your own boss, work your own hours, and become financially independent? Here are some tips to help you start your own local courier business.
It’s never easy starting your own business and we hope that we can show you how you can get off to a smooth start by making smart choices and avoiding common mistakes. Follow these seven steps for the fastest way to start your own successful courier business:
1. Choose The Right Vehicle
To start your courier service you will need a reliable source of transportation to deliver packages. Many full-time couriers choose cargo vans for this type of delivery service as they provide the largest amount or cargo space to transport the items that you are carrying for customers.
If you want to lower your monthly payments we suggest trying to lease a van or you can shop for a used cargo van. Alternatively, a pickup truck with a covered bed can also be a good option.
2. Buy The Right Equipment
Having the right equipment will make your courier delivery business more efficient and save your back from the pain of carrying boxes. The type of equipment that you need will depend in part on the types of items that you will pick up and deliver for your customers.
If you are mostly delivering parcels or boxes a simple dolly or hand truck is essential. You can buy a standard dolly for about Ghs 800 at major retailers like Home Depot, Lowes, or Target or you can buy moving equipment online here and have it delivered through Amazon. Other items you may need include cargo straps, moving blankets, and tape.
3. Name Your Business
The name you come up with is representative of your business values and mission. Before you decide on a name make sure you check with the Registrar of businesses in the place that you want to do business to make sure the name is not already taken by another business. You should also check with companies like SamBoad Media Consult to make sure you can get the domain name of the business that you want.
After you name your business you will need to set up a legal entity. If you are the sole owner of the business a Sole Proprietorship may be best. If you have business partners an LLC (limited liability corporation) may be a better fit. SamBoad Business Group Limited is a good company that can help you with company registration in Ghana.
4. Insure Your Business
Your courier company will need business insurance for your vehicle, cargo insurance, and possibly liability insurance as well. Having an insurance policy is also essential for building trust with customers. Many businesses and individuals will avoid working with a courier service that is not properly insured.
Contact a local commercial insurance broker to find out how much it will cost to insure your business. This cost may vary based on location, types of deliveries you make, and the perceived risk.
5. Marketing Your Courier Services
Now that you have your vehicle, equipment, and a name for your courier service, it’s time to start marketing. You can first communicate to your friends and family to start off using your social media networks like Facebook, Twitter and Linkedin. You should create a business page on each of these social media properties.
Most courier businesses will need to market to other businesses who are looking for a courier. This can be done by making a list of businesses that may need a courier service and then cold calling and emailing prospects, or drop off your business cards.
Online marketing and advertising can also be a low cost and effective way to target business owners. Google Adwords and Facebook both have easy to use self serve platforms. You can target customers based on keywords they search for or their interests/demographics/location. SamBoad Media Consult is the best when it comes to Media and Social Media Management and marketing in Ghana
6. Join The GoShare Team
There is only so much you can do operating by yourself. Some common challenges you will face are building trust, accepting payments, and finding new customers. GoShare is a platform that connects drivers with trucks and vans to people and businesses who need an on-demand courier service.
GoShare is a trusted partner that handles payments, provides supplemental cargo insurance, and has an expert team of marketers generating demand from new customers. You can learn more and apply to become a GoShare driver by clicking this link.
7. Save Your Receipts
As a small business owner, tracking your expenses is very important. Some expenses related to operating your courier business may be used as a tax write off. You should also keep track of the miles you drive as this can be used as a tax write off as well in some cases. To see our list of recommended mileage and expense tracking apps for your mobile phones, click here and contact SamBoad Business Group LLC
