Vic Mensa is keeping his commitment to being a vessel of light in his hometown with another generous donation to a small business.
On March 13, the Chicago rapper visited a local Black woman-owned bookstore, Da Book Joint, to personally hand them a check for $7,200 to ensure the doors of their brick-and-mortar remain open. The money came from the “Blue Eyes” artist’s cannabis brand 93 Boy, aka Chicago’s first Black-owned marijuana brand available for public consumption. The $7,200 donation will cover the remainder of the storefront’s 2024 monthly rent, AfroTech reported and sighted by SKB Journal
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In addition to the events, customers can also book three different sessions for their visit: Shop & Read for $1, Date Night Session for $50 and Shop and Read with Snacks for $30. To show appreciation for Mensa’s unexpected contribution, they posted some pictures on Instagram of themselves and the activist with the large yellow check to thank him and share the news with their supporters.
It continued, “Thank you, Vic Mensa, for lighting up our world with hope and generosity! 📚💖 More official photos and videos coming! We can’t wait for you to see the phenomenal interview we filmed today!”
Mensa’s decision to make a donation to the bookstore aligns with an initiative the 93 Boyz launched called Books Before Bars, which sends books to those who are incarcerated.
“The goal of Books Before Bars is to bring liberation and freedom to people who are incarcerated through literature because I believe strongly that when you change your inner reality, you begin to influence your external reality,” he told AfroTech in 2022.
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