For the third consecutive time, Priority Insurance Company Limited has emerged as the 5 TH insurance brand in Ghana, according to National Insurance Commission, Ghana. The positive news comes at an especially uncertain time for markets and industries across the nation, as they attempt to navigate the challenges of a worldwide
“Our focus on resilience, integrity and customer centricity is paying off. Priority Insurance Ghana has once again been recognized as #5 insurance brand nationwide in terms of issuance of Motor Stickers, which is fantastic news and confirms that we are on the right track,” said Mr. Matthew Kweku Atta Aidoo, Managing Director of Priority Insurance Company Limited. “We are immensely proud to be the #5 insurance brand, and to have secured our place on the Top 20 Best National Brands list. In just ten years, Priority Insurance
Company Limited has moved and grown big while half the brands in the Top 50 failed to grow this year, Priority Insurance Ghana’s brand valuation increased by 7 percent despite the crisis” said Salifu Abubakar, Head of Marketing & Business Development at Priority Insurance Company Limited. “We have set ourselves a goal to become a Top 30 brand by 2030 globally”
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For Priority Insurance Company Limited, the ranking is more than an encouraging sign of the brand’s growing strength. It also points to Priority Insurance Ghana’s increasing role in people’s lives. “During Covid-19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role in the lives of our customers, our employees and our communities, helping secure the future, and giving our customers courage in these difficult times,” stated Mr. Felix Akyea-Bekoe, General Manager, Operations at Priority Insurance Company Limited.
“Our customer centricity and resilience allow us to benchmark ourselves against brands across industries. The diversity of what we offer, for example, with Motorcycle Insurance services and our easy-to-use app, had an immense impact during the pandemic and made the difference,” Salifu Abubakar added. “We are now
up to higher and better services for our cherished customers and we look forward to many more milestones.”
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